Author, advertiser, branding expert, media marketer and mother of eight, sally joins us to share her story and what led her to the creation of her fascination personality test. Those of you who are going to authority rainmaker this may will get to experience sally s passion, energy, and innovative ideas live and in person. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. Sally hogshead now has had 70,000 people take the test.
Sallys most recent two books were both new york times bestsellers. According to the encyclopedia britannica, fascination is a hypnotic condition. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. If you havent heard of it, you should pick it up, as ive found it, well, fascinating. In the book sally explains how fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. The worlds first personality assessment rooted in branding the fscore test debuts as a free social media engagement tool around the book s launch. In it, she talks about seven ways people can harness their natural personalities to be captivating to others. Listen to fascinate, revised and updated by sally hogshead for free with a 30 day free trial. This new edition of the american psychiatric publishing textbook of personality disorders has been thoroughly reorganized and updated to reflect new findings, expanded treatment options and considerations, and future directions, such as translational research, enhancing the texts utility while maintaining its reputation as the foremost reference and clinical guide on the subject.
In fascinate, author sally hogshead helps us realize our potential for fascination. Borderline personality disorder bpd is a potentially severe form of mental illness that seriously destabilizes affected individuals ability to maintain a sense of wellbeing, control mood fluctuations, act in socially appropriate ways andor cultivate strong social bonds with others. To explore and explain fascinations irresistible influence, sally hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting indepth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how. Discover how the world sees you with sally hogshead s personality. Now sally is launching, that take her system of 7 triggers even further. By comparing yourself to the popular conception of wellknown personalities. It gives the authors interpretation of personality disorder and his explanation of the thought processes of those so affected.
Sally hogshead used the science of fascination based on a decade of research with over 1 million professionals to develop the fascinate test. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Sally hogshead is a copywriterturnedcatalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best. If you havent read fascinate by sally hogshead go out and grab yourself a copy. Love sally hogshead and her wisdom and her passion for this topic.
How to fascinate with sally hogshead home facebook. This book includes a private code to unlock one free fascination advantage personality test. Our guest on this podcast episode is sally hogshead of how to fascinate. Ive been reading through the book fascinate, by sally hogshead. If you missed the introduction to this series, click here. Fascinating is in the eyes of the beholder, and everyone can wield its power, says sally hogshead, ceo and founder of fascinate, inc. Fascination is really about remembering who you are. With her internationally acclaimed book, fascinate. How is your personality most likely to impress and influence your listener. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. Sally hogsheads new system will provide a test to see yourself as the. Sally hogshead believes the greatest value you can add is to become more of yourself.
Sally hogshead on how you can unlock your natural ability to. On the other hand, she isnt the most detailoriented person. Sally hogshead on how you can unlock your natural ability. Meehl foundation offering new e book available for free download that serves as a guidebook for people with borderline personality disorder. Listen to unlimited audiobooks on the web, ipad, iphone and android. View sally hogsheads profile on linkedin, the worlds largest professional community. The fascination advantage assessment was developed by sally hogshead is the. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. The fascinate test is based on a commissioned study by kelton global. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. The books conclusions are putatively supported by research done with 1,000 generation x professionals. Your top two fascination advantages in communication.
Innovation, passion, power, prestige, trust, mystique and alert. The personalities alternately show in a persons behavior. Hogshead transports readers to the world of art and science to clear the mystery. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. Your top two fascination advantages in communication the personality archetypes you. Her book has been endorsed by seth godin and tom peters. Dissociative identity disorder did, previously known as multiple personality disorder mpd, is a mental disorder characterized by the maintenance of at least two distinct and relatively enduring personality states. Sally wrote a book on radical careering in 2005, her book on personal branding as she calls it. This is not a criticism, indeed it is useful in a book of this sort. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. How to define your most fascinating story with sally hogshead. Emotional pain, paradigm shift, anxiety in children, levine, mental illness.
The science of fascination is based on hogshead s decade of research with. Sally hogshead and the fascinate test were a 10 on the cultural impact meter. Hogshead appears in media such as the today show and live with kelly and michael, and has been featured as one of the top five speakers in the u. Unfortunately, suicidal thought and conduct are quite. The examples and explanations represent polar cases.
Unlocking the secret triggers of influence, persuasion. Antisocial personality disorder is defined in the diagnostic and statistical manual of mental disorders dsm. She uncovers what fascinates people, and explains why and how to craft a fascinating message that gets your brand noticed. She started working as a copywriter at an advertising agency and started her own agency in venice beach, ca when she was 27 years old. Every wednesday, ill be going over one of these triggers. Ive read sally hogshead s fascinate twice in the last 12 hours. This is accompanied by memory gaps beyond what would be explained by ordinary forgetfulness. Trusted by fortune 500 companies, entrepreneurs and culture leaders. Listen to fascinate, revised and updated audiobook by. Read fascinate online by sally hogshead books free 30day.
Discover your highest value through the science of fascination. Sally hogshead explores and explains the irresistible influence of fascination. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. List of books and articles about personality disorders. And if you want to take the test as well, go take the fscore test. Speaking of fascination, lets start with sex, shall we.
The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. Highly enjoyable look at what has grabbed people through the ages. Sally s book gives you the tools, clarity and positioning to own your brand. I first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Dissocial personality disorder dpd, a similar or equivalent concept, is defined in the international statistical classification of diseases and related health problems icd, which includes antisocial personality disorder in the diagnosis.
See more ideas about personality archetypes, sally and different personality types. In 2010, harpercollins published hogsheads book, fascinate. Get free bonuses when you order your copy at brandfascination. The only personality test to show you how to grow your confidence, increase your. Sally hogshead is a catalyst, known for her outofthebox thinking and energizing personality. News and information about borderline personality disorder. Personality disorders, psychological disorders, books. Breaking the cycle of suffering was designed to empower readers to cope with the symptoms of bpd until they could reach a 90 day dbt residential program. Fascinate, revised and updated sally hogshead hardcover. Sallys book gives you the tools, clarity and positioning to own your brand. In this episode of the lede, jerod and sally hogshead have a.